Privacy Policy

Last updated: May 29, 2026

This Privacy Policy explains what data Lookora (the “App”, “we”, “us”) collects, why we collect it, and how we handle it. We’ve written it in plain language. If anything is unclear, email us at privacy@lookora.app.

The short version

• We don’t require an account. There’s no email or password to sign up.
• Your photos and personal data stay on your device. We only send what’s needed to generate a try-on or answer a chat — and we don’t store either after the response comes back.
• We use third-party AI processors to generate try-ons and stylist replies. They process content on our behalf and have their own privacy commitments.
• We use product analytics to understand which features work — anonymous, aggregated, never tied to your real identity.
• We do not sell your data. Ever.

What we collect

On your device only

The following live exclusively on your device and are never transmitted to our servers:

• Your photo — the full-body photo you upload to try outfits on.
• Your style profile — preferences from the onboarding quiz, any notes you write about yourself, sizing.
• Your wardrobe — items you add, including photos of them.
• Your try-on history — the generated photos and which items were used.
• Your chat thread with the stylist.

Deleting the app removes all of this. There is no “cloud backup” on our side.

Sent to our servers and immediately discarded

The following are transmitted, used to produce a response, and then discarded:

• Try-on requests: your person photo + the garment photo are sent through our backend to our AI image provider (fal.ai). We don’t persist either image after the result comes back.
• Chat messages: your message text (plus any image you attached) is sent through our backend to Anthropic Claude. We don’t persist the conversation server-side after replying.
• Photo analysis: when you upload a new full-body photo, we send it once to Anthropic to infer general body attributes (e.g. “average build, tall”) used to better personalise recommendations. The text inference is returned to your device; the photo is discarded.

Anonymous identifiers

• Anonymous user ID: a random UUID is generated on first launch and stored in your device’s Keychain. It survives reinstall (so we can prevent abuse of free credits). It is not linked to your name, email, or any personal account.
• Anonymous product analytics: we use PostHog to count things like “how often is the stylist used vs. the lookbook?” — keyed to the anonymous ID above. We never send PII (no email, no body description, no chat text) to analytics.

Subscription & purchases

All payments and subscription state are handled by Apple via StoreKit. We do not receive your card number, billing address, or Apple ID. We receive only the anonymous receipt that confirms an active subscription.

Product catalog from third-party retailers

Lookora’s Lookbook surfaces clothing items from independent brands and retailers. We do not have commercial partnerships with every brand we show. We surface only publicly-available product information: the product image, product title, brand name, price, and the link back to the retailer’s page. We do not copy, mirror, or modify product images — they remain served from the retailer’s own CDN where possible, and a click on “Shop” takes you directly to the retailer’s site for purchase.

We do not currently earn affiliate revenue from these links. Lookora is a discovery and try-on tool, not a marketplace, and purchase transactions happen entirely between you and the retailer.

Brand / retailer takedown: if you represent a brand and want a product or your entire catalog removed, please use the takedown request form or emaillegal@lookora.app. We respond to verified requests within 5 business days and remove the affected items immediately.

Third-party processors

The companies below help us run Lookora. Each operates under its own privacy policy:

• Apple — App Store delivery, in-app purchases, push notifications, system services.
• fal.ai — AI image generation (try-on).
• Anthropic — AI text generation (stylist chat, body analysis).
• Vercel — hosting for our backend and this website.
• Neon — database for the public product catalog only. No user data is stored here.
• PostHog — anonymous product analytics.

What we do NOT do

• We do not sell, rent, or trade your data with advertisers or data brokers.
• We do not use your photos to train any AI model — ours or anyone else’s.
• We do not track you across other apps or websites.
• We do not show ads inside Lookora.

Your rights

Because most of your data lives on your device, the simplest way to exercise your rights is locally:

• Access & delete: delete the app from your device. All on-device data is removed.
• Reset analytics ID: email us at privacy@lookora.app and we will disassociate or delete your anonymous analytics record.
• Request data we hold: email us. We’ll respond within 30 days.

Children

Lookora is not directed at children under 13 and we do not knowingly collect data from anyone under 13. If you believe a child has used the app and we hold their data, email us and we will delete it.

Changes to this policy

If we make material changes, we’ll update the “Last updated” date above. Continued use after a change means you accept the updated policy.

Contact

Questions or requests: privacy@lookora.app.